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This Disruption Is Real!
Practical Common Sense Knowledge For Talented Visionary Musicians
This Disruption Is Real!
Practical Common Sense Knowledge For Talented Visionary Musicians
Strategies / Mindset / Perspective
What Is Leadership & Legacy?
” A twelve month tuition based education and mentorship program supporting the future leaders who create great music.”
Musicians! Whether you’re just starting out or been performing for years, you know how much the creation and distribution of your art has changed recently. The rise of social media, technology, streaming, promotion outlets have given all musicians new ways to get your music to your fans. The ones with vision and hustle have found ways to master these tools with entrepreneurial skills to bypass the music industry machine, create their own Brand and achieve control of their career and lifestyle.
That is the essence of what we teach in The Leadership and Legacy Program. We invite experts in music and visionaries outside the industry to give you a new perspective on how to leverage your talent, create a career and lifestyle that is satisfying, scale your business model to succeed and ultimately grow your legacy.
The teaching is done in live workshop environments and online sessions for a twelve month period. We emphasize accountability, support, collaboration, the sharing of ideas and a change in mindset to understand that you can succeed on your terms. If you want to develop your leadership skills, improve your talent, influence the present culture and generations of musicians, or if you simply want to make more money for the gigs you have now, this program is for you. We’ll teach you how to disrupt the status quo with Practical Common Sense Knowledge, Street Smarts and Your Natural Talents.
Join us. Be a part of the Disruption!
Who’s Idea Was This Anyway?
Ricardo Luis Cañez is the founder of Fermata Media Group LLC – (an education and mentoring agency for musicians), and the visionary behind The Leadership & Legacy Program. Ricardo has been involved in music, entertainment for over 38 years who continues to be an advocate for musicians, students, for the creation, advancement of great music and musician respectability. The ever active Ricardo also hosts the ‘Thanks For Sitting In’ podcast. An interview show that discusses music, culture and motivation.
Something For Every Musician, Composer, Producer and Student
Who Will Benefit From This Program?
The dreamers, the hustlers, the undiscovered, the insanely talented, the visionaries. The future leaders in music creation. That’s you. Right?
All ages, sexes, level of talent and experience, all genres of music! All who respect the creative process of making music and expressing their passion. All who want a better life for themselves through music and to impact the future.
Learn and connect with veteran musicians and producers. Know what life skills you need to be a working musician. Get advice on growing your business model through music. Start your journey to a rewarding career here.
Producers & Composers
Experience the latest technology, equipment, royalty issues, techniques. Network with those you can collaborate with on future projects. Improve your songwriting and arranging skills.
The Dreamers and Doers
It doesn’t matter what genre of music you play, what sex you are, what age you are! It doesn’t matter if you want to change the world with your music and leadership, lose your day job and commit to a music career or just be a legend in your town. It doesn’t matter if you’ve tasted success before and had set backs. Whatever your motivation, wherever your journey leads, we are committed to helping you get there.
“Leadership is not about a title or a designation. It’s about impact, influence and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire team-mates and customers.”Robin Sharma
“Legacy is greater than currency”
“Skills are cheap. Passion is priceless.”Gary Vaynerchuk
“Great music does not just make you feel good. It means something. It makes us understand. It makes us happy.”Lukas Foss
“The people who make it to the top – whether they’re musicians, or great chefs, or corporate honchos – are addicted to their calling … [they] are the ones who’d be doing whatever it is they love, even if they weren’t being paid.”Quincy Jones
“My legacy is that I stayed on course….from the beginning to the end, because I believed in something inside of me!”Tina Turner
“I won’t be a Rock Star. I’ll be a Legend!”Freddie Mercury
* The above quotes are what icons say about leadership and legacy in general. They are not intended to be an endorsement of the Leadership & Legacy Program and are in no way associated with the program. They are only used as examples of what you can achieve.
A Results Based Program.
Just Some Of What You’ll Learn
Building Your Foundation
‘Structure’ is important in music as it is in life and career. We’ll teach you how to combine them successfully.
Mindset Of A Leader
You have the ability to influence generations of musicians. Do you have what it takes to be a leader in music?
Image and Branding
How you represent yourself in person and on line is crucial to your success. Know the best practices for digital marketing and promotion.
If you don’t use agreements and contracts or have copyrights or trademarks in place, you’re asking for trouble!
Wellness & Suicide Prevention
A Mental & Physical Wellness program help you create better music. And let’s really talk about suicide prevention!
Money is great. It’s a tool to a better life. How to handle it responsibly can sometimes be difficult and confusing. We’ve got ideas!
Success, Failure, Success
An artist’s life is full of up and downs. We’ll teach you how to handle your success and learn to grow stronger from failure.
Musician Life Skills
How do you handle touring and studio work and still have a personal life? What skills do you need to succeed and grow?
Grow Your Community
Your fans are your lifeblood. We’ll teach you strategies to nurture them into a loyal community of followers.
Leveraging Your Talent
Learn what common sense steps you can take to leverage your talent, make more money and have your voice heard.
Building A Legacy
What is your Legacy? Learn what action needs to be taken to secure a rewarding career and lifestyle.
You never know what situation will lead to a collaboration. Networking with other attendees is a great start.
The Language Of Music
This should be interesting! Every artist has their own theory of the effect their music has on society and the future. What’s yours?
Learn from experts in and out of the music industry and gain a different perspective on how to grow your career.
Simon Sinek writes about how the power of your ‘Why’ inspires you to take action. We’ll explore the steps to define your ‘Why’
How else can you make money and survive when the gigs dry up? If your hustle is good, it’s right in front of your eyes.
Merchandise & Music Sales
Cut out the middle man and offer your music and merch directly to your fans. Learn what it takes to get started and scale your business.
Who’s in charge? Who makes the decisions? How do you choose or fire a band member or management? Let’s discuss.
Talent Vs. Hype
How much of each do you need to succeed? Is chasing the ‘shiny object’ blinding you from improving your talent and business sense?
Change The Culture
The most innovative musicians use their talents to change the culture and impact society thru their music. Realize the power your music has.
Pay no attention to the man behind the curtain! Learn the best methods and the value of technology in creating amazing music.
Dropping Some Knowledge
Let’s Get You Ready For The Show!
The program encourages interaction, conversation and support from it’s members and staff. Your experiences and dreams mean something.
“If you can Feel it, you can Share it!”
We want everyone to benefit from this experience. That means, if you have any questions about anything pertaining to the Leadership and Legacy Program, chances are they’re answered below. If not, contact us with specific questions. We’ll be happy to answer them!
What's Included? (A lot!)
You will get a full access pass to our Live Workshop complete with workbook, goodie bag and access to presenters and sponsors.
Monthly online sessions, member only videos, downloads and media.
Full access to our One Year Leadership and Legacy Success Summit (January 2020).
Support from our team and partners, regular updates on news important to you and your career
Your own personal bio and link page on our website and social media mentions for more visibility.
Learning, sharing and connecting with other talented musicians and creators who also take their careers seriously.
Some things we can’t talk about…yet!
Discounts on Fermata Media Group services as well as discounts on future live workshops and much more.
*The most important Result is the guidance, motivation and accountability to do the work you need for a rewarding life and career. We sincerely want you to dominate at whatever level of success you feel is right for you.
Confidence in your talent plus having a positive mindset for your vision is what will separate you from the white noise of the industry.
Respect yourself and your fellow musicians!
The Live Event: You and the other attendees are here to learn, contribute, share and better yourselves. Anyone who is troublesome, has a toxic attitude or is disrespectful of any attendees, staff, sponsors or presenters will be asked to leave the live event. You may also forfeit your participation in the On Line Sessions if the conduct is deemed harmful to any of the other participants. No refunds will be given.
No smoking, vaping, drug use or alcohol will be permitted during the workshop sessions!
On Line Sessions: During the on line monthly sessions, any disrespectful actions or bullying will not be tolerated. The offending party will be removed from the sessions and barred from further sessions until they apologize to the individual and the group. Any continued offenses, including personal contact through email, texts or calls will result in your permanent removal. Again, no refunds will be given.
If you are having issues with any member of the group, please bring it to our attention immediately!
Get yourself noticed!
We’d love for businesses and individuals who need more visibility for your products and services to partner with us.
If you believe in supporting musicians and the advancement of great music, we welcome your involvement in our movement.
We have generous Involvement Incentives available. Contact us at firstname.lastname@example.org
(If we don’t contact you first….)
Recording Of Presentations
Audio recordings of the live presentations are only allowed with the consent of the presenter and our staff. No video recording is allowed during the presentations.
Photos are allowed but please be respectful of the professional photographers in attendance. All photos used on social media must have hashtags associated with the Leadership and Legacy Program and the presenters.Photos and videos of those in attendance may be used for our social media and other promotions. By attending, you give us permission to use these images for these purposes only.
Media Professionals, Podcasters, YouTubers can request media access by submitting an application to our team. They are on a first come first served basis. Request details by contacting us at email@example.com
If you were to add up the value of the knowledge, guest speakers and resources we’re offering, you’d be investing upwards of $30,000.00 for a program like this! (Seriously. We did the math!) If you want to hand over your AMEX Black Card for that amount, we’ll take it!
A one time investment of $777.00 USD gets you the entire twelve month program.(One live workshop, monthly online sessions and the One Year Anniversary Leadership and Legacy Summit in January 2020). That’s less than $15.00 a week for a year!! Your full investment of $777.00 USD is due no later than December 31, 2018. Please note that you may not transfer your tuition to any other person or business entity.
There is also a Workshop and monthly tuition option available.
Visa, MasterCard, American Express and PayPal are accepted. All payments go thru our secure PayPal gateway portal.
Early Registration is now open and will close on December 31, 2018.
High School and College students who are sixteen to twenty one years of age, can attend just the workshop for only $250.00. This price allows you to bring one parent or guardian with you. Simply submit a valid school ID and photo ID. We will review your information and send you your one time personal discount code. Contact us HERE
For continuing your music career development and life skills education, you can register for our 12 month online program at the workshop.
*A very limited number of student passes will be available. Order yours today!
All will be revealed very soon….
The list of speakers for our January 22, 2019 Anaheim session can be found here: Presenters
More names will be added as we book them.
Our Contact Information
We’re here to help with any questions you may have about the program and getting involved with our mission.
Email is at firstname.lastname@example.org. You can also use the form at the bottom of this home page.
Our mailing address is: Fermata Media Group LLC, 1505 W. St. Marys Road #104, Tucson, AZ 85745
*Fermata Media Group is our parent company who is producing The Leadership & Legacy Program.
You can also call our office at 928.318.0545 during regular business hours (MST). We’ll get back to you promptly.
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